There's No Finish Line. That's the Point.

Walter Miska is an engineer by training and, he says, by nature. Twenty-five years ago, a trip to a Cold Stone Creamery with his mother sent him down a different path: entrepreneurship. Since then, he's built and sold businesses in promotional products, craft beer, and escape rooms, drawn less to any one industry and more to the process of building something from scratch. Earlier this year, Walter took a call from Andrew Titus, president of United Franchise Group, and returned to Fully Promoted, the brand where his own entrepreneurial story started, this time as president. In this conversation, Walter and Bernie talk about the self-awareness that let him catch his own patterns before someone else pointed them out, why he never saw himself as a salesperson even while building trust-based businesses, and the lesson from his mother about enjoying the stage you're in that now shapes how he leads.