The She Suite: Embracing the Squiggly Path to Leadership with Lauren Berkemeyer

<p>In this episode of The She Suite, host Sonia Atwal is joined by Lauren Berkemeyer, CMO at YuLife, for a conversation about building a career without following a traditional path. Lauren reflects on her journey across high-growth brands, startups and scale-ups, sharing what has guided her decisions and why embracing a “squiggly career” has opened up unexpected opportunities.</p><p>Lauren also discusses making the move from New York to London, building a career in a new market and the lessons she’s learned from working in entrepreneurial environments. The conversation explores the challenges of taking brands international, adapting to fast-growth environments and building marketing strategies that can scale.</p><p>Sonia and Lauren also dive into female leadership, navigating moments that challenge your confidence and what effective leadership looks like today. Lauren shares advice for anyone considering a less obvious career path, taking risks and making choices that could shape their next chapter.</p><p>Tune in for an honest conversation about career curves, taking risks and finding your own path to leadership!</p>