Buyer Beware: Does the celebrity rebrand ever work?

Madonna. Martha Stewart. Miley Cyrus. What do they all have in common? They've all attempted a celebrity rebrand.

Australian breakdancer Rachael Gunn, AKA Raygun has recently launched a rebrand of her own.

After her kangaroo-hopping routine at the Tokyo Olympics was widely criticised online, she's sharing her side of the story in a tell-all Netflix doco — a tactic out of the celebrity playbook.

So do these attempts to rewrite the public narrative change public perception? Or are our minds already made up?