
← Life on Target28. Aug. · 1 Std. 30 Min.
Ep. 93 | Farming at 11, Framing at 19, Two Companies at 24 — with Calvin Rust
At eleven years old, Calvin Rust's father handed him the keys to the family's tractors and made him a deal: pay for the water, cover the hay, fix what you break — and keep what you earn. By thirteen he was clearing $25–30k a year farming alfalfa. At twenty-four he has started, run, and sold multiple businesses and now builds custom homes in Idaho's Treasure Valley through Blue Ridge Construction, alongside B Line, the cash-flow side of the operation.
This is the first in a new series: conversations with young men taking ownership where God has placed them — learning, building, and carving out something durable for their families.
In this episode:
The deal Calvin's father made him at eleven — and what it costs a parent to trust a kid with a hundred-horsepower tractor
How the alfalfa money bought the framing company's tools outright in 2020 — each rung of the ladder funding the next
"Go find someone who's where you wanna be" — and offer to mow their lawn for thirty minutes of their time
Making real money young without talking like you know everything
Chunk revenue vs. cash flow: why he runs two businesses instead of one
Phones, screen time, and raising kids who can use the tools business runs on without being owned by them
Find Calvin and Blue Ridge Construction:
X (personal): @calvin_rust
Instagram: @brc__builders