The Human Advantage in Business: Trust, Purpose, and Wine

In this episode, we explore the evolving landscape of retail technology, the importance of authentic branding, and the inspiring journeys of entrepreneurs and winemakers. Discover insights on AI, marketplace strategies, and the art of wine making from industry experts.

Life insurance, retail media, purpose-driven leadership, and Israeli wine all collide in this fast-moving episode of Liftoff, and each guest reveals something you can use right away. If you want smarter financial decisions, sharper retail strategy, or a reminder that great brands are built on relationships and meaning, this episode is packed with takeaways. Jeaniey Walden sits down with the CEO and founder of Elios Life Insurance, who explains why many people buy life insurance at the wrong time, why cost is often misunderstood, and how to think about the right amount of coverage before health changes make it more expensive or even unavailable. He shares the thinking behind Elios, a company built around accessibility and compassion, and why life insurance matters most when the potential impact on a family is greatest.

Then, retail expert Christine Russo, host of What Just Happened, breaks down how AI is reshaping retail, why marketplaces like Amazon and Walmart are influencing new revenue models, and why the customer journey looks more like a pinball machine or tornado than a neat funnel. She also explores commerce media, retail media, influencers, and the growing importance of in-person experiences.

The conversation shifts with Lana McGil\vray, who reflects on building a career around caring, authenticity, and trust in a business where relationships still matter, even as technology continues to evolve. She also shares a deeply personal upcoming trip to the Vatican with teens from war-torn countries, who will come together to help build a future of peace.

Finally, Jeanniey tastes her way through Israeli wines with Itay Lahat, founder, winemaker, and viticulturist behind Lahat Wines, and Orin Bach of Tabor. They discuss how Israel’s unique regions and terroir shape its wines, from restrained Cabernet to complex single-vineyard bottles, and how personal vision and craftsmanship influence every vintage.

In this episode, you’ll learn:Why timing matters when choosing life insuranceHow to think about financial protection and coverage needsWhy AI and marketplaces are transforming retailHow brands can navigate a customer journey that is no longer linearWhy authenticity, empathy, and relationshi