How a Mom Built a National Sportswear Brand

What does it take to build a national fashion brand while raising three children? On Living Your Legacy, host Jay sits down with Kate Davis, founder and CEO of Love All, to explore her journey from launching a luxury stationery business as a new mother to creating a growing women's sportswear brand. After successfully selling her first company, Kate identifies an unmet need for timeless, stylish tennis apparel and turns it into an opportunity. But entering the fashion industry brings unexpected challenges, from manufacturing mistakes and international sourcing to betting on inventory before securing orders. As Love All expands into golf, swimwear, and major retailers like Nordstrom, Kate shares how customer insight, calculated risks, and creative problem-solving shape her success. Can understanding your customers be the greatest advantage in building a brand?

Key Takeaways

Building a business while raising children: How Kate launches her first company around the birth of her twins and navigates entrepreneurship alongside motherhood.Identifying unmet customer needs: Why recognizing gaps in the market inspires both her luxury stationery company and Love All.Transitioning between industries: How Kate sells her established stationery business and enters the unfamiliar world of apparel manufacturing.Turning mistakes into opportunities: How a production error involving sheer fabric leads to a new swimwear cover-up.Taking calculated risks to scale: Why Kate invests heavily in inventory before securing orders and expands Love All into major retail marketplaces.

Notable Quotes

"One of the things I look for when starting a brand is filling an unmet need.""Apparel is a whole different game than anything I'd ever worked in before.""We took a gamble early on.""I went all in on inventory. I just knew it would sell.""I knew the customer really well because I'd been playing tennis with her for years and years."