Branding Entrepreneur and Mastermind Alan Siegel on Simplifying Complexity and Creating Iconic Brand Identities.

Alan Siegel (Siegel+Gale / Siegelvision) has quietly shaped how the world communicates through iconic identity systems like the MLB and NBA logos and through a philosophy that goes deeper than design: brand voice. Actually, he is one of the first to ever speak on the subject. In this conversation, he shares how he built a global firm by pairing strategy with creativity, why purpose and positioning come before visuals, and how interviewing people inside companies (plus real market feedback) r...