Nailing Your Messaging While Building The English Whisky Category | with Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004

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Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England.

How do you build a brand in a category that does not exist yet?

Why does owning a clear drinking occasion matter more than chasing prestige?

And why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back?

Timestamps :

00:00 English Whiskey Boom

01:02 New World Whiskey Mindset

02:28 New World Wine Parallel

04:14 Kavalan and Word of Mouth

05:26 Brand Message Distilled

06:24 Occasion and Audience