The World’s Best-Selling Limoncello Didn’t Happen By Chance | Micaela Pallini | Pallini | Ep. 131

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Chris Maffeo is welcoming Micaela Pallini, the fifth-generation CEO of Pallini and the chemist behind its premium Limoncello di Amalfi.

How does a 150-year-old family company keep reinventing itself without ever betting the business?

Why did the world's best-selling Limoncello go export first and reach Italy only through duty free?

How do you brand a category where half of it is still sold unbranded?

And what does it really take to be ready when a trend finally arrives?

Find all episodes featuring Micaela Pallini at themaffeodrinkspodcast.com.

Timestamps:

00:00 Rome Neighbors Meet00:26 150 Years of Pallini01:42 From Anise to Exports05:05 Healthy Family Growth12:08 Betting on Limoncello13:37 Amalfi Recipe Secrets18:23 Rome Duty Free Breakthrough24:27 Spritz Boom After Covid27:21 Branding in Unbranded Bars29:11 Zero Proof Limonzero34:07 Chemistry Behind the Blend40:04 Taking Over as CEO44:57 Legacy and Final Thoughts

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.

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