How to Stop AI from Killing Your Critical Thinking w/ David Epstein

Get our anti-AI slop checklist: https://clickhubspot.com/lhug

Ep. 447

For most people, AI is making your marketing worse. For a select few, it's making it 10 times better. 

Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

David Epstein https://davidepstein.com/

Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5

Nest https://home.nest.com/

Scite https://scite.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

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