How to Run a Marketing Agency With 0 Employees ($100k to $1M)

Free: build a Claude-powered content engine https://clickhubspot.com/mslb

Ep 446

What does it actually take to 5x your solo marketing business in a year using AI?

Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and scale for one-person teams, the difference between building a real content workflow versus relying on prompts, and why authentic insights—not just automation—are the secret to standout founder-led growth on LinkedIn and X.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie

StartupCookie https://startupcookie.com/

Claude https://claude.ai/

ChatGPT https://claude.ai/

ChatGPT Codex https://chatgpt.com/codex/

Granola https://www.granola.ai/