108: Your B2B PR Strategy for AI Search Visibility

<p>Ask most marketers what PR is for, and you&#39;ll hear &quot;getting press coverage&quot; or &quot;managing a crisis.&quot; Rarely will you hear &quot;helping AI understand and trust my brand.&quot;</p><p><br></p><p>But that disconnect might be the very thing holding your AI visibility back.</p><p><br></p><p>Earlier this year, Guy Yalif pointed out that when it comes to measuring AI search visibility, marketers are moving away from keyword rankings and toward terms borrowed straight from PR, and this week&#39;s guest has built her entire framework around exactly that shift.</p><p><br></p><p>On this episode, host Jenn Mancusi sits down with Stephanie Richards, Founder of SowGrow PR and creator of the GROW Visibility STACK framework, to talk about what it means to apply PR thinking to AI search visibility.</p><p><br></p><p>Stephanie breaks down the connection between strong PR and showing up in AI, the framework she uses to evaluate a brand&#39;s credibility and authority, and how to measure success (hint: it’s not your standard AI visibility audit).</p><p><br></p><p>If you&#39;ve been chasing AI visibility without a PR strategy, let this episode be your playbook.</p><p><br><strong>🔗 Mentioned in this episode:</strong></p><ul><li>How To Rank in AI Search with Guy Yalif → <a href="https://podcasts.apple.com/us/podcast/96-how-to-rank-in-ai-search-the-four-pillars-of-aeo/id1694978118?i=1000775210929" target="_blank" rel="noopener noreferer">https://podcasts.apple.com/us/podcast/96-how-to-rank-in-ai-search-the-four-pillars-of-aeo/id1694978118?i=1000775210929</a></li></ul><p><br></p><p><strong>👤 Connect with us: </strong></p><ul><li>Stephanie → <a href="https://www.linkedin.com/in/stephanierichardsb2bpr">⁠⁠⁠https://www.linkedin.com/in/stephanierichardsb2bpr</a></li><li>Jenn → <a href="https://www.linkedin.com/in/jennifer-mancusi">⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p><strong>🚀 Learn more about Growgetter: </strong><a href="http://growgetter.io">⁠⁠⁠⁠⁠http://growgetter.io</a></p>