Marketing: Global Edition

← Marketing: Global Edition7. Sept. · 42 Min.

GTA VI. The Marketing. The Heist. The Conspiracy Theory.

GTA VI. The Marketing. The Heist. The Conspiracy Theory.7. Sept.42 Min.
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What can a video game leak teach us about the future of marketing? We explore the GTA VI and CyberLeek story, from scarcity and psychology to meme coins, Netflix and the extraordinary role of audiences in amplifying a story. And Piers comes up with a conspiracy theory that Jasmine fears will get them both sued.