How to build a website roadmap for 2027 (with Prismic)

<p>Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she&#39;s building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the three shifts she&#39;s planning around (AI search, speed, and personalisation) and how Prismic uses AI and MCP to build and update its own pages, with a human approving everything before it goes live.Samuel Horn af Rantzien and Oluwatosin (Tosin) Adelowo join for the Q&amp;A. They get into who owns the website when five teams disagree, how to keep a human in the loop, how to prove the ROI of AI automation, and where AI still isn&#39;t the right tool.+Prismic is offering a free AI search gap analysis: https://prismic.io/lp/tmm-ai-discoverability-scorecard?utm_source=TMM&amp;utm_medium=digital_partner&amp;utm_campaign=TMMxprismic+0:00 Intro2:15 How to create a website roadmap: what we&#39;re covering3:30 Where is your website today?6:43 AI search: the new front door for your website8:22 Speed and personalisation in 20279:46 How Prismic uses AI and MCP to run its website13:32 The autonomous website plan16:24 Set your website goals and audience17:35 Pages, content engine and measurement19:56 Prioritise ideas: quick wins and big bets24:38 Q&amp;A with Samuel and Tosin26:02 Who owns the website when teams disagree?29:20 Is it safe to let AI edit your website?38:18 How to prove the ROI of AI automation44:37 Where not to use AI53:54 The one thing to do first+Join 35,000+ marketers getting our weekly newsletter (it&#39;s free): https://themarketingmeetup.com+Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we&#39;re able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic</p>