287: 4 Things That Stopped My Scroll

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Every week, a few things show up in my feed that make me stop scrolling. This week, four of them were worth talking about.

Tyler and Rebecca join me to break down:

- Bad membership sales advice from a well-known marketing coach (whom I still very much respect), and why discounting, bundling, or offering a trial up front usually backfires

- AI learning loops, and what they could mean for how we use AI tools going forward

- A free tool called Google Search Console that shows exactly what people are searching for on your Instagram

- A couple with under 10,000 followers who tracked down a grocery store employee for his perfectly stacked shelves, gave him his flowers, and raised nearly $9,000 for him after the video hit 9 million views

That last one is the reason we started doing this segment. It's a good reminder of what a platform can actually be used for.

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