MarTech Podcast ™ // Marketing + Technology = Business Growth

← MarTech Podcast ™ // Marketing + Technology = Business Growth2. Sept. · 6 Min.

Should companies focus on building their own intelligence layer?

Should companies focus on building their own intelligence layer?2. Sept.6 Min.

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, why businesses should build fallback capability across multiple models, and when locally hosted open-weight models beat frontier models for high-risk processes.

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