Whose Business are You Building Anyways?

Most of us built our first massage business when we knew the least about running one.

We looked around, figured out what everyone else was charging, working, offering and doing—and we started there. That isn't necessarily a bad thing. The problem comes years later when we're still making decisions from that original version of the business, even though we aren't the same therapist or business owner anymore.

In this episode, I’m talking about what happens when the decisions that helped you get started eventually become the decisions holding you back, why fear can keep you protecting a business you've already outgrown, and the lesson I learned after working myself completely out of massage the first time.

Your business has been giving you information for years. The question is whether you're using it.

And maybe the most important question of all:

If you were building your business today, knowing everything you know now, would you build it the same way?

Timestamps

00:00 — Welcome to Massage Business Success

00:20 — Starting a business with absolutely no idea what I was doing

02:24 — The decisions we make when we know the least about business

04:46 — Becoming “under-undervalued” at $25 an hour

07:05 — Why fear can keep us protecting a business we have already outgrown