How to Launch a Board Game on Kickstarter With a $20K Budget

Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/launchboom-moc-ep74

— Episode 74: Masters of Crowdfunding —

In this episode, Mark sits down with Suren Rastogi, co-founder of Laughing Sticks and co-creator of the Burnout board game, to break down how to launch a board game on Kickstarter on a planned budget of about $20K. Burnout is a satirical party game where coworkers fight for one promotion without burning out. Suren had not played a board game in twenty years when he decided a physical product was one way to protect his marketing career from AI. He and his team ran it as a business from day one: playtests at every local game meetup and in people's homes, ads aimed at the order counts that make a distributor deal likely, and a launch they pushed back six months on LaunchBoom's advice. Burnout raised S$130,283 (about US$100K) from 1,686 backers, and the company is already profitable.

Links:

Work with us: https://tinyurl.com/launchboom-moc-ep74

Burnout: https://www.kickstarter.com/projects/burnoutgame/burnout-board-game

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Check out our other channels:

@launchboom_official

@LaunchBoom_Games

What we cover:

00:00 Introduction