Masters of MEDDICC - Authenticy & Trust with Richard Dufty - Episode #18

In this episode of Masters of MEDDICC, we have the first ever returning guest as friend of MEDDICC and CRO of Team Cymru, Richard Dufty, joins Andy in the studio. In the modern landscape of our industry, one of MEDDICC’s guiding principles has never been more true: prudent, not parsimonious. When running a business, being smart and using common sense when it comes to business spend is how you ensure longevity. Richard believes that right now, GTM isn’t working as it should, and people n...