WWE, the Agentic Shelf & What AI Is Changing in Advertising| E32

WWE is attracting new sponsors. AI agents are becoming part of the shopping journey. Retail media forecasts are getting bigger. And brands are testing advertising in places consumers may not expect. In this episode of Media Monitor, Kelly Sweeney and Sean Wright go straight into the headlines and break down what these shifts could mean for advertisers, agencies, publishers, and brand teams. The conversation starts with WWE. According to the coverage discussed in the episode, WWE generated rou...