Ep 29: YouTube, AI Search & the Ad Inventory Gap in Women’s Sports

YouTube, AI search, data centers, and women’s sports may look like separate stories. Together, they reveal how quickly media distribution and advertising access are changing. In this episode of Media Monitor, Kelly Sweeney and Sean Wright begin with NBCUniversal’s decision to bring more Peacock programming into YouTube Premium. The partnership gives Peacock access to YouTube’s large global subscriber base while helping YouTube strengthen its premium content offering. Kelly and Sean discuss ...