Media Monitor’s Conversation at Cannes| The Agentic Future of Media Buying with WPP’s Devon DeBlasio

AI agents may automate more of media buying, but WPP’s Devon DeBlasio believes people still need to remain at the helm. In this installment of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Devon DeBlasio of WPP to discuss how agentic systems could change advertising—from buying media and building audiences to influencing how brands appear inside AI-generated recommendations. WPP has committed to helping develop standards for agentic buy...