Media Monitor’s Conversation at Cannes| Is Advertising Losing Sight of What Actually Works?

Advertising has more data, targeting, platforms and measurement than ever. Yet one question keeps surfacing: Are those capabilities actually helping marketers build stronger businesses? In this installment of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Justin Lebbon for a candid discussion about where media investment is flowing—and what those shifts could mean for advertisers, publishers and the wider media ecosystem. The conversatio...