Can the Right Sports Moment Make an Ad Twice as Memorable? | Gina Waldhorn| E36

A touchdown with four minutes left in a close game isn't worth the same thing as a touchdown during a blowout. So why should advertisers buy those moments the same way? In this episode of Media Monitor, Kelly Sweeney and Sean Wright are joined by Gina Waldhorn, SVP of Marketing and Advertising at Genius Sports, for a conversation about how real-time data, AI, and fan behavior are changing the economics of live sports advertising. The conversation starts with the NFL. According to Guideline's ...