How to Avoid Bad Advice About AI & SEO

How do you know if the SEO advice you're getting is any good? The answer isn't about finding the right buzzword, it's about recognizing when someone is selling you a myth. Terms like AEO and GEO get pitched as replacements for SEO, but Google itself has flagged this exact claim as a warning sign when evaluating consultants. The AEO and GEO myth and where it's coming fromWhat Google's own guidance says about AI searchWhy the changes for AI search are smaller than past SEO shiftsOne question to...