Episode 84: Peter Fader, The Wharton School & Theta Equity - Why Customer Lifetime Value Is the Most Misunderstood Metric in Business

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, as well as co-founder of Theta Equity, a next-generation data analytics firm. Much discussion about Customer Lifetime Value (CLV), the concept that has animated Pete’s academic career and business endeavors. Pete’s fascination with numbers and data leads to an array of other subjects – baseball player performance, the sales trajectory of hit records, and eve...