Mixed Signals from Semafor Media

← Mixed Signals from Semafor Media2. Okt. · 39 Min.

Kasey Esser on being the "Brad Pitt of microdramas" and what's next for the booming vertical video format

Kasey Esser on being the "Brad Pitt of microdramas" and what's next for the booming vertical video format2. Okt.39 Min.

Actor and producer Kasey Esser joins Mixed Signals to explain the multi-billion dollar "microdrama" industry, and why he's become one of its biggest stars. Max and Ben ask Kasey how a werewolf Romeo-and-Juliet show that shot in just a week for a hundred thousand dollars became a global hit, what it's like to translate Chinese scripts for American audiences in real time on set, and how microdramas make all of their money.

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