Persuasion Driver #24 : Progress Indicators

In this episode, we explore Progress Indicators and why making progress visible can change the way people experience a task or journey. From progress bars and percentages to milestones, checklists and roadmaps, we look at how visible advancement can encourage people to keep going, reduce uncertainty and make long or complex projects feel more achievable. We explore ideas including the Endowed Progress Effect and Goal-Gradient Effect, and why people can respond differently when they can see no...