421 How Residential Builders Balance Craft And Profit

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Nick and Tyler catch up with Colby Blauvelt four years after he began transforming his family's production plastering company into a highly specialized, craft-driven business. The work has changed, the team has grown to 15 people, and now the challenge is figuring out how to protect the standard that built the brand while creating a business that can actually scale profitably.

They get into pricing complex work, saying no to the wrong projects, tracking labor, building better field systems, choosing the right level of finish, and the uncomfortable reality that craftsmen can sometimes care more about perfection than the client is willing to pay for.

Colby Blauvelt https://www.instagram.com/trowelincplastering/?hl=en

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