217: Course-Correcting Your Private Practice in a Changing Economy with Julie Herres

For a long time, the biggest problem therapists faced in private practice was overworking.

Burnout was a real risk during COVID — there were too many people needing care and too many therapists pushing past their own limits because there was always one more person to help.

But what if that is no longer the challenge your practice is facing?

In this “Best Of” episode, Linzy revisits her conversation with Julie Herres, founder and CEO of GreenOak Accounting and author of Profit First for Therapists, about what private practice owners can do when demand slows down, clients become more cautious with money, and the boundaries and structure that were once put in place to protect you from burnout start to feel a little too rigid for the season you are currently in.

Together, Linzy and Julie talk about what it looks like to course-correct without panic or shame. They explore the difference between short-term actions that can bring money into the business now and longer-term moves that help make the practice more sustainable over time.

They also talk about the places where business decisions can feel personal, especially around fees, client load, marketing, and the kind of flexibility that may be needed when the economy shifts.

If your practice has been feeling quieter, slower, or just different lately, this conversation will help you look at what your business may need now with more clarity, curiosity, and steadiness.

Timestamps:

03:49 - Julie Sets Up Part Two of the Conversation

04:24 - The Pendulum Swing in Private Practice

05:13 - When the Problem Changes from Burnout to Lower Demand

06:46 - Crickets, Tumbleweeds, and a New Business Challenge