Dubai’s Free-Sharing Economy: Why Buy When You Can Reuse?

<p>What if the things you no longer need could help someone else, instead of ending up as waste? A UAE-born startup is using technology to make that happen, connecting people who want to give away unwanted items with those who can put them to good use, all for free. It's a new approach to sustainability, community sharing and responsible consumption.We're joined by Jérôme Viricel, Co-founder of Hiiba, who brings more than 25 years of international experience in entrepreneurship and sustainability, including leading the digital recycling platform RECAPP by Veolia Middle East.</p>