63% of Homes Sold With a Seller Concession. Steal This Play

I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class.

Idea #1 — Turn MLS data into content realtors ask for.

Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and price range, white-labeled it into a carousel, and handed it to agents to post as their own. One Facebook post pulled 21 comments asking for the copy. I show you how to get the same data for your market from your title rep or an agent — and how to use it to start real conversations instead of chasing coffee meetings.

Idea #2 — The email that turns a closing into a class.

My buddy Anthony in Florida sends one email after every closing that edifies the agent, CCs their broker, and opens a direct line to the broker's office. I break down who to CC, what to say, and how it leads to hosting a class for the brokerage — with a recruiting angle brokers say yes to.

Bonus — The #1 secret to filling your class.

It isn't the food. It isn't the CE credits. It's the title. I run the quick test I've given hundreds of times and show you how to name a class agents actually sign up for.

Timestamps

00:00 – Back at the mic: Cabo, remission, and a health update

04:45 – Idea #1: Turn MLS data into a content play realtors ask for

06:30 – The Denver numbers: ~63% concessions, ~$10K, 12,029 home sales

12:00 – Be the partner, not the vendor: the offer that starts conversations