Episode 187: Your Google Business Profile Is Doing More Than Your Instagram (If You Let It) with Melissa Arlena

Your Google Business Profile might be doing more for your business than your Instagram, but only if it shows signs of life. In this solo episode, TMA mentor and SEO expert Melissa Arlena of Picture Perfect Rankings shares her simple monthly maintenance routine for keeping your profile active, accurate, and working to book you clients, all in about 20 minutes a month.

In This Episode:

Why an abandoned Google Business Profile signals to Google (and clients) that you may be out of business

The five-move monthly rhythm: posts, photos, reviews, performance check, and profile accuracy

What to post weekly and how to reframe blog shares so clients actually care

Using the performance tab as free keyword research for future blog content

Why Google changes your profile without asking and which rogue services to remove

A bonus tip on holiday hours that proves your business is alive and legit

Grab the Checklist

Melissa created a free printable checklist with all five monthly moves in order. Grab it at pictureperfectrankings.com/GBP, then make the first Monday of every month your marketing Monday.

If you're a TMA member, the replay of Melissa's full Google Business Profile setup workshop is waiting in the new TMA dashboard, and she's inside the membership year round answering your SEO questions. Not a member yet? Get on the VIP list so you're first to know when enrollment opens.

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