635: The One Page Marketing Plan Every Small Business Needs with Allan Dib

<p><strong>Want to get coached by Laura? Book a Scale Session here: </strong><a href="https://tools.laurahiggins.com/scale" target="_blank" rel="noopener noreferrer">https://tools.laurahiggins.com/scale</a></p><p><br></p><p>Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he&#39;s a bestselling author who&#39;s exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. </p><p><br></p><ul><li>The &quot;dumb ad&quot; test that tells you if your marketing message actually works</li><li>The only two numbers in your entire business that actually matter</li><li>Why charging more can make people trust you more, not less</li><li>The real reason most of your leads never buy - and it has nothing to do with price</li><li>The uncomfortable truth about why people actually refer you</li><li>The one thing you should never offer someone for making a referral</li></ul>