369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything

What is a lead actually worth to your farm business?

Most farmers know how many email subscribers they have.

Far fewer know what those subscribers are actually worth.

And that can lead to some very bad marketing decisions.

In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet.

You'll learn how to calculate EPL, why it's different from Cost Per Lead, and how it can help you decide which marketing activities deserve more of your time, money, and attention.

In this episode, we'll discuss:

What Earnings Per Lead (EPL) is and why it matters

Why Cost Per Lead can be misleading

How to calculate EPL using a simple formula

How to track the value of different lead sources

Why some leads are far more valuable than others