Email Marketing in the AI Era: What’s Working Now with Adri Kopp

AI is writing faster than any of us can think and that can make email marketing feel like you can just hand it over to ChatGPT. But don’t buy that narrative. Email is still one of the best channels for small businesses to build trust, increase retention, and drive sales, but only if your messages sound like a real person and give subscribers a reason to keep opening. We’re joined by Adri Kopp, an email strategist and copywriter for course creators and heart-led brands, who brings a surprisin...