The Fee Increase Formula: How to Raise Prices Without Losing Clients

Sept. 9, 2026

Jeff and Jerry Hornberger scaled the Hornberger Group to nearly 700 units in three years, making almost every mistake along the way. In this episode of NARPM Radio, they break down the real cost of growing too fast, the decision to let go of a longtime client to protect their team, and how they finally got past their fear of raising fees, rolling out a new PMA that grew revenue by over 40% while losing just two clients. This is a candid, numbers-driven look at what it actually takes to scale a property management business.