The Psychology Behind Consumer Decisions

Send us Fan Mail Let's start with the "halo effect": How attractive packaging, strong branding, or a premium website can make consumers assume the product itself is higher quality. Apple: Premium design creates expectations of premium performance. - Trader Joe's: Unique packaging and in-store experience increase perceived value. - Liquid Death: Ordinary canned water positioned as a lifestyle brand. Next we discuss - Price psychology Why $99 feels noticeably cheaper than...