Next in Media

← Next in Media1. Sept. · 23 Min.

How NBAT2 is Building Gateway Content for Gen Z

How NBAT2 is Building Gateway Content for Gen Z1. Sept.23 Min.

NBA Take-Two Media CEO Andrew Perlmutter reveals how sports leagues are unlocking massive Gen Z engagement by transforming basketball fandom into interactive, off-court digital entertainment and creator-led social content.