'Everything Is Marketing' What You Need To Know Before Adding To Cart

Decode fashion brand marketing tactics with You Beauty co-host and former Showpo content expert Kelly McCarren as she pulls back the curtain on how online brands entice you to 'add to cart'. If you’ve ever fallen in love with a brand's aesthetic only to regret buying the actual garment, this episode is your ultimate guide to cutting through the noise and making smarter choices at checkout.

Leigh sits down with Kelly to unpack personal style confidence, outfit planning tips for colourful style chameleons, and the major social media marketing red flags to watch out for before tapping your card. Plus, the duo dive into everyone's favourite segment, Boujie to Budget, where Leigh shares three chic pairs of Bermuda shorts under $100 and Kelly brings her dream yellow maxi dresses across every price point.

BOUJIE TO BUDGET:

Leigh's Item: Bermuda Shorts

Budget: Target European Linen Bermuda Shorts, $40.

Mid-Range: Glassons Tailored Bermuda Shorts, $49.99.

Boujie: Atmos&Here Nina Tailored Bermuda Shorts, $69.99.

Kelly's Item: Yellow Maxi Dress

Budget: H&M Chiffon Strappy Dress, $109.

Mid-Range: VRG GRL Alora Sheer Maxi Dress Anais, $219.

Boujie: Retrofete Winona Crochet Dress, $917.

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