On Strategy Showcase

← On Strategy Showcase20. Juli · 30 Min.

AI ads are good enough. And that's the problem

AI ads are good enough. And that's the problem20. Juli30 Min.

Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness. Download the free report bit.ly/aiadreport