Stop Chasing Everyone: The Smallest Viable Market Strategy That's Printing Money For People Who 'Get Ite

Warning: This Episode Will Ruin Generic Marketing For You Forever Forget everything you think you know about "getting your name out there." Seth Godin's This Is Marketing isn't another fluffy business book about branding and social media tactics. It's a complete philosophical shift that'll make you question whether you've been treating your customers like actual humans... or just walking wallets. In this episode, we tear apart the biggest lie in business: that you need to reach "everyone."&nb...