#73 Zcash Is Trending. But “Ultimate Privacy” Is the Wrong Goal | Angie on FHE, Sunscreen acquistion & KOL campaigns

<p>Hello everyone, </p><p><br></p><p>Today&#39;s guest is <strong>Anzhelika Hrokholska </strong>, CMO Fhenix. </p><p>Angie is a Web3 marketer with 7+ years of experience across community, growth, PR, content, and ecosystem marketing. She worked at Binance for 2 years, and later led marketing for several crypto startups. </p><p>As Head of Marketing at Fhenix, she helped grow the project from top-50 to top-5 on Kaito pre-TGE and drove 5M+ organic impressions around key campaigns.</p><p><br></p><p>a TL;DR :</p><p>* The Role of Privacy in Web3 and AI</p><p>* Privacy Coins vs. Privacy Infrastructure</p><p>* Regulatory Changes and Their Impact on Privacy in the EU and worldwide</p><p>* How to we market privacy? Which campaigns flopped and which succeeded when marketing Fhenix</p><p>* The Sunscreen acquisition and the merge of the two brands</p><p>* and more. </p><p><br></p><p><strong>Get in touch:</strong></p><p>Angie - <a href="https://www.linkedin.com/in/anzhelikayuzkova">⁠https://www.linkedin.com/in/anzhelikayuzkova⁠</a></p><p>X: ⁠⁠<a href="https://x.com/AngieMKTmom">⁠https://x.com/AngieMKTmom⁠</a></p><p>Fhenix - ⁠⁠<a href="https://www.fhenix.io/">⁠https://www.fhenix.io/⁠</a></p><p><br></p><p><strong>Follow us:</strong></p><p>Twitter<a href="https://twitter.com/ooo_podcast">⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠</a></p><p>The Web3 Marketing Hackathon - ⁠⁠⁠⁠<a href="https://x.com/web3mktghack">⁠⁠https://x.com/web3mktghack⁠⁠</a></p><p><a href="https://x.com/web3mktghack">⁠⁠⁠⁠⁠⁠⁠⁠</a>Alexandra -⁠⁠⁠ <a href="https://twitter.com/frogule">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠</a></p><p><a href="https://twitter.com/frogule">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/alexandranicorici/">⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p>