#8 Born To Be Free | Open Markets Podcast

<p><strong>Open Markets Podcast | Episode 8: Born To Be Free</strong></p>

<p>In this episode, Eric FJ and Sync are joined by Nadja and John, founders of Born To Be Free, the first merchant guests on the Open Markets podcast. Born To Be Free makes tallow-based, non-toxic skincare rooted in health, sovereignty, Bitcoin values, and regenerative sourcing.</p>

<p>The conversation covers what it means to be a merchant on Nostr today, how decentralized marketplaces can give businesses resilience beyond Shopify, Meta, and other centralized platforms, and why Bitcoiners are often some of the most intentional customers. Nadja and John also share the story of Born To Be Free’s origin during COVID, their move toward tallow skincare, their experience losing access to Instagram, and why they see health, freedom, self-custody, and commerce as deeply connected. </p>

<p><strong>Where to follow Born To Be Free:</strong></p>

<ul>

<li>Website: <a href="http://borntobefree.store">borntobefree.store</a></li>

<li>Nostr / Primal: <a href="http://primal.net/borntobefree">primal.net/borntobefree</a></li>

<li>Instagram: <a href="https://www.instagram.com/_borntobefree_/">https://www.instagram.com/_borntobefree_/</a></li>

<li>TikTok: <a href="https://www.tiktok.com/@bornto_befree">https://www.tiktok.com/@bornto_befree</a></li>

<li>Substack: <a href="https://borntobefreeoffical.substack.com/">https://borntobefreeoffical.substack.com/</a></li>

<li>X: <a href="https://x.com/BornTo_BeFree">https://x.com/BornTo<em>BeFreehttps://x.com/BornTo</em>BeFree</a></li>

</ul>