Sylvain Berneron on how to allocate watches and turn down mountains of cash

Sylvain Berneron has gone from a side project to one of the hottest watch brands in the world. In this episode, he talks about allocating some of the most sought-after watches around and resisting outside investment while the brand grows.

When we first spoke to Sylvain in 2023, Berneron was a side hustle, and he had not formally launched a watch. Recent sales results have put the brand firmly in the spotlight. W

e talk about the realities of growing that fast, the challenge of deciding who gets the hottest pieces, and a few insights into the Fiasco, the third Berneron collection. Before the interview, Felix and Andy discuss the new Rolex Padellone, Andy's Moser Off-Grid and whether Panerai is becoming cool again.

Notes: The Rolex Padellone (1:00) Andy on the Moser Off-Grid (4:35) Andy with the Moser Off-Grid Is Panerai cool again? (9:12) Interview with Sylvain Berneron (13:50) Berneron Watches on Instagram Sylvain Berneron on OT: in 2023 📝 Full Show Notes: https://www.otpodcast.com.au/show-notes

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