Ask These Questions on Your Next Discovery Call

<p>Most discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover what they want, not where you pitch, and walk through the specific open-ended question to ask for seven different vendor categories.</p><p><strong>You&#39;ll learn:</strong></p><ul><li><p>Why couples often don&#39;t know what they need until the right question surfaces it</p></li><li><p>The difference between an open-ended and a closed question, and why it matters on a sales call</p></li><li><p>Specific questions to ask couples if you&#39;re a photographer, planner, florist, or videographer</p></li><li><p>How to turn a couple&#39;s answer into a pitch, without ever sounding like one</p></li></ul><p></p><p></p><p>Two quick newsflashes: </p><p>AI is changing how couples search. A new generation of buyers is changing what they expect. And a flood of new business owners is changing who you&#39;re competing against. Shift how you do business, or watch your traction slip away.</p><p>If you&#39;re feeling like you&#39;re flying blind — you&#39;re not alone. But you can&#39;t afford to wait and see what happens next.</p><p>So here’s the second PSA: If you love this podcast, then push pause on it and go sign up for our annual State of the Industry panel on Monday, September 14th at 12pm ET. Don&#39;t worry, I&#39;ll wait. Now, seriously — push pause and go to our Instagram @ideactionconsulting and sign up through the link in our profile. </p><p>Okay, good, now that you&#39;re back. I&#39;m sitting down with five of the savviest people in this industry — Anja Winikka, Kate Turner, Jason Rhee, Malike Adigun, and KT Merry — to talk about what&#39;s really going on in 2026, and what&#39;s coming in 2027.</p><p>Hard truths. Honest conversation. No sugarcoating.</p><p>And it&#39;s free. It&#39;s virtual. So put on your stretchy pants, pour yourself something — coffee, wine, no judgment, depends on the time of day — and sign up now.</p><p><br></p>