The Goldilocks Method: How to Budget for Launching a Business

<p>Launching a product without knowing your numbers is the fastest way to run out of runway. <br /><br />In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down how to build a realistic product budget by working backwards from your retail price, and how to use the "Goldilocks method" to find the cost point that is just right.<br /><br />Key topics covered:<br /> - The two parts of every finance conversation: what you need to invest vs. what you can expect to earn<br /> - Why business plans rarely play out as written, and how "change orders" show up in product development<br /> - The retail-to-wholesale-to-manufacturing formula ($100 retail, $50 wholesale, $25 unit cost)<br /> - How to run the Goldilocks conversation: what happens if unit cost rises to $30, wholesale to $60, and retail to $120?<br /> - Why small first runs (like 1,000 units) often cost 20 to 25 percent more than you'd expect<br /> - What to do when you can't afford the ideal product: scale back to a core product and build from there<br /> - Why entrepreneurs with limited capital should build an audience in their category before building the product<br /><br />Don't delay and start your journey with 52Launch today: <a href="https://bit.ly/BookCall52Launch" rel="noopener noreferrer nofollow">https://bit.ly/BookCall52Launch</a></p>