What People Need — Why Buy-In Is Not a Nice-to-Have

Seventy percent of technology transformations fail — and it is not the technology. It is the human adoption gap. In this solo author read, Donna P. Mitchell reads Chapter 5 of her book Pivoting to Technology Adoption: Mind the Gap — the chapter that closes Part One and makes the case that buy-in is not a nice-to-have. It is the whole game.

TOPICS COVERED

- The four readiness questions most organizations never ask

- Why understanding has to come before every other investment

- Why training is where organizations spend the most and get the least

- The progression from awareness to supervised practice to independent capability

- Why buy-in comes from engagement, not communication

- What changes when people help select the tools they will use

- Why skill gaps are a symptom, not a cause

(00:00) Buy-In Is the Whole Game

(00:57) The Four Readiness Questions

(02:17) Why Training Is Not Readiness