Why Things Become Popular, with Chuck Klosterman

What makes a hit a hit? Why do some bands make it while others fade into obscurity? Chuck Klosterman’s new book imagines an alternate history of 20th century music and uses it to explore why some things become popular and just how much culture depends on chance.

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Host: Derek ThompsonGuest: Chuck KlostermanProducer: Devon BaroldiAdditional Production Support: Ben Glicksman

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