Need Podcast Coaching? Have You Tried Dave Jackson? He's Three Stalls Down

I was minding my own business, about ten minutes into a podcast I listen to every week, when the host said my name out loud and told his audience to go and listen to my show.

Nobody asked him to. There was no deal, no swap, no "I'll do yours if you do mine."

Which is incredible, given that, on paper, the man is my competition.

This episode is about the one group of listeners the ideal listener exercise specifically tells you to ignore — and why they're the only people in your audience who arrive with an audience of their own.

There's a bit in here I don't soften, and it's aimed squarely at me as much as at you.

In this episode:

— The three approved British responses to being complimented in public

— Why a man with 1,000 episodes and a Hall of Fame induction owes you nothing, and said it anyway

— The Saturday morning cheese market, and why Trevor sends people to Maureen

— Same counter, different cheese: the reason "but they might not come back" is the wrong worry

— Bev, the Martins, and two allotment podcasts that have never spoken

— Why the promo swap is a hostage exchange, and what to do instead